Jairo Sierra
Demand Generation Manager
Bogotá, Colombia
As Demand Generation Manager at Very, Jairo leads comprehensive strategies, identifies growth opportunities, and collaborates with other stakeholders to optimize ad spend and drive data-driven decisions. He creates scaled, cross-channel campaigns that deliver value and cost-effective growth across the entire funnel for companies seeking an IoT partner.
Jairo brings nearly a decade of experience in digital marketing and web development to the Very team. Throughout his career, Jairo has honed his skills in delivering creative and forward-thinking leadership, thriving in collaborative team environments. His expertise spans various facets of digital marketing, with a focus on SEM, Social Media, and Growth Marketing.
Jairo holds a Bachelor of Business Administration (BBA) from Universidad de La Sabana and a Master’s Degree in Marketing (MSc) from Universidad Externado de Colombia. He also has a Professional Certificate in Digital Transformation from the Massachusetts Institute of Technology (MIT).
With considerable experience in digital marketing for a range of companies across multiple sectors, Jairo is currently a postgraduate professor at Universidad Externado de Colombia. He has also served as a Performance Marketing Manager at a fintech in New York and has held various positions in the performance marketing arena, drawing on his expertise in paid media and growth
In his free time, Jairo stays active with martial arts, including kickboxing, BJJ, and Ninjutsu, or by working out at the gym. He also enjoys traveling to discover new cultures and cuisines.
Very provides a wide variety of IoT services to choose from.
